How to Win Business

Winning business is just a skill, that’s all. Not much different from contract drafting, advocacy, network design, coding, or whatever specialist skills you currently have.

So why does it seem so hard?

Content experts often struggle to learn how to win business, even though their operating talents are outstanding. They may be leaders in their field and able to confidently deliver brilliant customer experiences, but when it comes to developing new business relationships, they find it difficult, uncomfortable and unpleasant.

There are two main reasons for this:

  1. Lack of time. How do I develop and win new business when I’m so busy delivering for my current clients? I will do something about it tomorrow.
  2. Fear. I don’t know how to do this, and it can be a difficult and intimidating process. So, I will do something about it tomorrow.

This is a career limiting problem for the individual, and a huge loss of opportunity for the firm. Opportunities for personal, professional and commercial development rely on combining excellent content with excellent sales. Unless you have both in your toolkit, your contribution, and compensation, will never reach its full potential.

We provide tailored training and education packages to develop and enhance business development performance for people who provide professional services, advice and content consulting.

The skill element of our training isn’t that special. Its just what you would get from any other provider.

What differentiates this service is the focus on overcoming the mental and emotional blockers that stop you from practicing essential sales skills, and on integrating business development into your daily routine; so that your time is always being well spent.

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